The DON’T TEXT AND DRIVE campaign returns for a 4th year

St-Augustin-de-Desmaures, December 20, 2021 – Led by businessman and Olympian Louis Garneau, the fourth edition of Do not send SMS and campaign is supported by many international cycling ambassadors. Intended to raise awareness of distractions on the road, it will be supplemented by the International day of not texting and driving December 22.

Louis Garneau was deeply affected by the loss of his Australian friend Jason Lowndes, who was fatally struck by a distracted driver on December 22, 2017. “This day of December 22 is very important to me because, in addition to my friend Jason, there are still too many victims of an accident involving a vehicle. Let’s all focus on the road because an accident can happen very quickly and my friend Jason Lowndes unfortunately paid the price, ”adds Louis Garneau.

With the pandemic, there are many more cyclists on the roads and accidents are unfortunately not decreasing. According to the SAAQ, distraction is one of the causes most often mentioned by police officers in accidents involving pedestrians or cyclists and a car. The survey also shows that the most common source of distraction among drivers is the cell phone (phone and text). Finally, it has also been revealed that almost one in ten drivers are distracted from their driving on the road.

Over the next few days, many of our Don’t Text and Drive campaign ambassadors will be discussing distracted driving on their social media. They are international personalities in cycling including Quebec athletes Hugo Houle, Hugo Barette and Simone Boilard; world champion medalists Lea Davidson and Mike Woods; and the parents and friends of Jason Lowndes.

The testimonials will be added on December 22 to several banner ads on various websites to raise awareness about not texting while driving.

Garneau invites everyone to sign their pledge not to text and drive here: garneau.com/ca_en/dont-text-and-drive


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