Meet Forbes’ 30 European Social Entrepreneurs Under 30 Making an Impact in 2022

These leaders from across Europe are tackling issues like climate change and racial equity.


Jhe refugee crisis resulting from Russia’s war on Ukraine is hitting very close to home to Tiera Sahar Ataii. The 25-year-old was born in London to undocumented Iranian refugee parents. As a teenager, she turned down an offer from Cambridge University to travel the world to help refugees. Then, like many others on the Forbes 30 under 30 on the Europe list, she turned to entrepreneurship.

Ataii began making T-shirts with pro-refugee slogans and delivering them by bike in 2017, using the proceeds to pay for refugee legal aid. His initiative, SolidariTee, now works with 80 universities around the world, including Harvard University, Science Po and the University of Melbourne, and has helped provide legal aid to 100,000 refugees. Since the start of the war in Ukraine, which has displaced more than 11 million people, Ataii has worked as a humanitarian adviser for the British charity War Child, in addition to running her non-profit.

Ataii is just one of the leaders on the 2022 Forbes 30 Under 30 Social Impact list using their voice and entrepreneurial drive to make an impact. Members of this year’s list were selected from hundreds of applicants and scored by a panel of three judges: Steven Chapman, impact manager at the IKEA Foundation; Romina Boarini, Director of the OECD Center for Wellbeing, Inclusion, Sustainability and Equal Opportunity (WISE); and Ashleigh Ainsley, co-founder of Colorintech, a UK-based nonprofit that aims to make Europe more inclusive for underrepresented groups in the tech industry. Ainsley and co-founder Dion McKenzie appeared on the list in 2020 and are now working with Meta, formerly Facebook, to make the metaverse fairer.

The common denominator of the entrepreneurs on this year’s list is that they have all been creative, drawing on their background, background or education, to tackle complex global issues. To take Yang Liu, 29-year-old JustWears co-founder: Inspiration for her sustainable underwear startup comes from her childhood growing up in southeast China in an area that struggled with drought due to addiction to cotton, a crop that needs a lot of water to grow. His innovative solution, developing materials using natural alternatives like corn and mushrooms, has proven popular with buyers: Since launching on Kickstarter in 2017, Liu and 30-plus-year-old co-founder Alexander Walsh have raised $4 million dollars in capital and sold over 250,000 pairs of men’s underwear. .

Liu isn’t the only social entrepreneur who hopes to make our lives more sustainable. Raymon Pouwelsthe 28-year-old founder of Dutch transport company GO Sharing has raised $55 million to expand his company’s fleet of electric mopeds, e-bikes and shared electric cars across Europe, while Francois of Beauvais, the 29-year-old founder of Pxyo, is helping major French companies, like McDonalds, switch to reusable packaging. Racial equity is also a priority for this year’s listmakers. Thanks to its startup accelerator Foundervine, Izzy Obeng29, provides mentorship, training and financial support to underrepresented founders. Flair Impact, co-founded by Nii Cleland, 28and Darrel Coker, 27, uses anonymous surveys and other data points to measure racial bias within companies. It is currently used by major clients like Ernst & Young and the Premier League.

These are just a few of the people on this year’s list, which includes a wide range of changemakers, from a pioneering member of the British Parliament, an actress who broke down barriers for Muslims in Norway, a woman who helped get free sanitary products to schools in England and the founder of the world’s largest Covid-19 volunteer organisation.



To learn more about these young visionaries, read our full list of social impact here – and be sure to check out our full coverage of Forbes 30 Under 30 Europe here.

OVER 30 UNDER 30 EUROPE 2022

Meet him Forbes 30 Under 30 Europe Class 2022


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