Hypercar Designer Horacio Pagani Talks Porsches, Leonardo, and Meditation – Robb Report

Like Leonardo da Vinci, the Renaissance master who inspired him, Horace Pagani lies at the intersection of creativity and analysis. A veritable aberration, the 66-year-old hypercar designer and manufacturer combines latent talent, an innovative approach and enough flair to develop a range of models that are arguably the most exclusive in production: the Fabergé Eggs, made from noble alloys and advanced composites. capable of 220 mph (and more).

Originally from Casilda, Argentina, Horacio finished building a single-seater race car for the Formula 2 championship series at the age of 24. Soon attracted to Italy, he helped Lamborghini launch the use of composite materials before creating his own workshop, Modena Design. Everything was building to the formation of Pagani Automobiles and the beginnings of his Zonda C12 at the 1999 Geneva International Motor Show. Despite demand for its current $3.1 million Huayra R– of which only 30 will be built – and his diversification into industrial design projects that include furniture as well as aircraft and commercial interiors, Horacio refuses to focus on his accomplishments. “I don’t like to use the word ‘success’ and I don’t like it being used within the company,” he says. “We will use this word when [Pagani Automobili] celebrates its 100th anniversary. It’s about small improvements and results.

Who is your guru?

I have one of the most comprehensive collections of Leonardo da Vinci books, which includes all of his artwork and drawings, and I’ve only read 20% of them so far.

How did it influence your design philosophy?

“Art and Science” is the motto of the company, a teaching of Leonardo combining scientific research and the search for beauty. Our mission is therefore to be able to create an object that can tell a story, that can trigger emotions.

What have you done recently for the first time?

My life always revolves around the first time; every day I try to find something new to impress me, a new stimulus.

First thing you do in the morning?

I get up very early and take a shower, then I have an hour for breakfast while my dogs watch. I make coffee for my wife, then I go Nordic walking for an hour in the park near my house before showering again and cycling to work.

Horacio with his Olympia bike.

Martino Lombezzi

What, other than more time, would make the biggest difference in your life?

I can’t ask for more than I have; I really like my routine.

What apps do you use the most?

I use WhatsApp for messaging, a weather forecast app for what to wear, fund apps, and Spotify – a lot – for music.

What advice would you have liked to follow?

I have tried to put into practice all the advice given by my parents and other people I have met in my life, but I would like to learn to have more humor towards myself, to be less hard on myself.

What are you doing that is still analog?

Everything I do is analog. I was recently on an eight hour flight and wanted to watch a movie, but the plane was old and the interface wasn’t very user friendly, so I ended up reading a book.

Portrait of Horace Pagani

In his own museum, a portrait of Horacio flanks those of his mentors, including runner Juan Manuel Fangio (inset below).

Martino Lombezzi

What do you wear most often in your wardrobe?

Lately I’ve been wearing jogging clothes and sneakers because casual clothes make me feel like I’m not working. And when I’m with a client, I’m always very casual and never wear a tie.

What do you crave most at the end of the day?

A walk with my wife and my dogs. I don’t have a crazy social life.

How to find peace?

Meditation, even if there are a thousand people around me. I do it up to three times a day, for a few minutes to half an hour.

What song is currently in your head?

I always walk around with headphones because listening to music helps me go from project to project, whether it’s designing a car or interiors for a hotel or a helicopter, and I likes to have different music for each project.

What is the most impressive dish you cook?

Normally my wife cooks at home and she cooks very well, but everyone in the family is capable. My most impressive dish is asado, what you call barbecue.

Who is your reseller and what does he supply you with?

I mainly collect cars and I like Porsches a lot, so when the president of Porsche Italia has something new coming up, he calls me. I also collect model cars and trade them with colleagues.

San Cesario sul Panaro (Modena), Pagani auto.

The Pagani Zonda S 7.3.

Martino Lombezzi

If you could learn one new skill, what would it be?

To start playing the piano.

How much do you trust your instincts?

I have to make a lot of decisions and take responsibility, so I have to trust myself. Whether it’s an entrepreneur, a magazine manager or a school principal, all of these important roles, they are ultimately the only ones to make decisions, so they have to trust their instincts.

Where do you get your clothes?

I don’t like to shop; my wife usually buys me clothes. But I really like going to Armani in Milan. I like the designer himself, he’s smart and creative, and I feel good when I wear his clothes.

To drive or to be driven?

To drive, unless it’s a sports car. Then I prefer to drive myself.

Do you wear a watch? How many do you own?

Right now, I don’t wear one. I have a few watches, more than I need – an Apple Watch for health apps and a Patek Philippe when I want to be stylish. There’s also one from Richard Mille, and he’s my friend, but I’m not really into the watch business.

Patek-Philippe

A Patek Philippe Calatrava Ref. 6000.

Martino Lombezzi

If you could stick to one age, what would it be and why?

I wish I was 20, of course. How could I respond differently? But I’m also happy in my 60s.

Which car are you most attached to?

The Porsche 917. Unfortunately, I don’t have one.

What is your most valuable asset?

My sons.

Bowie or Dylan?

Brian McKnight, John Legend, James Taylor and Christopher Cross.


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