Fox Racing Expands Reach In The Mountain Bike Community

IRVINE, Calif., 22 December 2021 / PRNewswire / – Fox Racing, the global leader in cycling safety gear and clothing, is preparing to support the growing cycling industry, announcing new partnerships with PeopleForBikes and the National Interscholastic Cycling Association (NICA). Fox will work alongside the two organizations to create more cycling opportunities, develop programs for youth and improve relationships between retailers and cyclists in the industry.

Fox is pleased to announce a multi-year partnership with PeopleForBikes, one of the nation’s leading cycling advocacy organizations. This collaboration will help PeopleForBikes continue to advance the well-being of youth and the community by expanding access to bicycles for youth and paving the way for increased health, equity and diversity in cycling.

Fox has also formed a multi-year partnership with the National Interscholastic Cycling Association (NICA), the organizing body for high school mountain biking and the largest youth mountain biking organization in United States. Fox will work with NICA to further support the organization, its high school teams, and its coaches and directors. In addition to direct financial support and product access, Fox and NICA plan to develop special programs to further support cyclists who do not have the financial resources and to improve diversity in cycling.

“We want to create inspired cycling experiences for more people, and PeopleForBikes and NICA are getting there,” said Fox CEO Jeff McGuane. “From new places to ride to supporting youth and diversification, we are working with partners to pay forward our love of cycling.”

“We believe that cycling is a fun and healthy way for people of all ages to enjoy their communities. We are proud to join PeopleforBikes and the National Interscholastic Cycling Association, as accessible routes and safe equipment are essential for cyclists can enjoy all the positive benefits that cycling has to offer, ”said Fox North America GM Kelly Carioti. “These organizations support the future of sport and are essential to ensure that young cyclists and people living in areas where cycling has been difficult. As a leader in the cycling equipment industry, we cannot think of a better way to grow taller than to have more people riding safely! ”

Fox would like to thank our great partners PeopleForBikes and NICA, as well as our dealer network, as we continue to work to create great equipment and more cycling opportunities.

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About Fox
For more than 4 decades, Fox Racing has been the world leader in motocross and ATV gear and apparel. Fox dresses the world’s best competitive action sports athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world.

About PeopleForBikes
Since 1999, PeopleForBikes has created a prominent place for bicycles in transportation, mobility and recreation decisions at all levels of government. We ensure that bicycles are prioritized and positioned as a true solution to improving the health of Americans, connecting communities, boosting local and national economies, strengthening our nation, and protecting our planet.

About NICA
Founded in 2009, the National Interscholastic Cycling Association (NICA) develops inter-school mountain bike programs for student-athletes through United States.

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