FloSports will exclusively broadcast the inaugural Lifetime Grand Prix series which begins on April 9
AUSTIN, Texas (March 22, 2021) – FloSports, a leading sports streaming service, today announced an official broadcast partnership with Life Time, the nation’s leading healthy lifestyle brand (NYSE: LTH), for the company’s first Life Time Grand Prix series. The new series of events – made up of 60 elite cyclists from around the world competing for a $250,000 purse in six iconic off-road cycling races – will be broadcast live worldwide, exclusively on FloBikes. The series begins April 9 at the Sea Otter Classic in Monterey, Calif., and ends at Big Sugar Gravel in Bentonville, Ark. October 22.
“We are proud to be the broadcast home of Life Time’s first Grand Prix series and look forward to accelerating the growth of cycling in the United States,” said Ryan Fenton, director of global rights and acquisitions at FloSports. “Our partnership with Life Time reinforces our commitment to serving the cycling community with premium coverage of exciting events by promoting the awesome riders who will be racing in this series.”
The full broadcast schedule for the Grand Prix series is as follows:
- April 9: 80,000 km cross-country mountain bike race in the Fuego XC at the Life Time Sea Otter Classic presented by Continental Tire in Monterey, CA.
- June 4: Garmin UNBOUND Gravel 200 Mile presented by Craft Sportswear in Emporia, Kan.
- July 9: 70 Mile Crusher in the Tushar presented by The Creamery in Beaver, Utah
- August 13: 100 miles Stages Cycling Leadville Trail 100 MTB in Leadville, Colorado.
- September 17: 40 Mile Chequamegon Mountain Bike presented by Trek in Cable, Wis.
- October 22: Big Sugar Gravel 100 Mile in Bentonville, Ark.
“The ultimate goal of the Life Time Grand Prix is to increase the popularity of cycling as a sport in the United States,” said Kimo Seymour, president of media and events at Life Time. “Making six of our most popular events accessible through an experienced broadcast partner is key to bringing this vision to life and we are delighted to provide real-time updates to each Grand Prix event for new fans and fans alike. long time via FloBikes.”
The deal represents FloSports’ latest investment in the sport of cycling. FloSports recently announced that it will be hosting the Women’s Tour de France With Zwift exclusively in Canada. It also revealed a long-term partnership with the UCI and added other popular cycling events to its lineup, including the Flanders Classics and the Fayetteville Cyclocross Championships. Other live programs available on FloBikes include WorldTour races such as the Tour Down Under, Paris-Nice, Paris-Roubaix, Flèche Wallonne and Liège-Bastogne, Women’s WorldTours including La Course by Le Tour de France and Madrid Challenge by La Vuelta as well as Asian/European Tours such as Tour of Oman, Tour of Hungary and Paris-Tours.
To access live, on-demand coverage of these cycling events, visit FloBikes to become an annual PRO subscriber, which unlocks access to premium content and live events across the entire FloSports network. Watch events on all screens by downloading the FloSports app from Amazon Fire TV, Roku, Apple TV, the App Store and Google Play Store.
To learn more about the Life Time Grand Prix, visit www.lifetimegrandprix.com.
Founded in 2006, FloSports is a dedicated sports subscription video streaming service, providing live and on-demand access to hundreds of thousands of competitive events in more than 25 vertical sports categories in the United States and around the world. ‘foreigner. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of over 300,000 hours of premium content including news, expert commentary, movies, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, visit: flosports.tv.
About Life Time®, Inc.
In nearly 30 years, Life Time (NYSE: LTH) has reshaped the way consumers approach their health through omnichannel healthy lifestyle communities that address all aspects of healthy living, healthy aging and wholesome entertainment. More than 30,000 Life Time professionals are dedicated to delivering the best programs and experiences at more than 155 Life Time sports resort destinations across the United States and Canada, and through a comprehensive, complementary digital platform and portfolio of iconic sporting events – all with the goal of inspiring healthier, happier lives. For more information, visit life.life.